Welsh CX Innovator Scales Mission to Empower Businesses Worldwide with Elite Customer Experience Training

[Cardiff, UK – 10.03.25] – Customer Start, the fast-rising Welsh customer experience (CX) consultancy and training provider, has announced the exclusive, strategic acquisition of the rights for ACXS™ online training platform. This milestone positions Customer Start at the forefront of the international CX landscape, reinforcing its mission to equip businesses with world-class skills to transform experiences, accelerate growth, and foster opportunity.

With an ambitious vision to make the world a better place through exceptional customer interactions, Customer Start believes improved CX capabilities unlock not only business performance, but also deeper employee satisfaction and loyalty. The integration of ACXS’s respected on-demand certification programme into Customer Start’s portfolio means individuals and organisations now have streamlined access to top-tier CX training—designed to uplift careers and catalyse customer-first cultures.

Miles Courtney-Thomas, Co-Founder of Customer Start and CX thought-leader, comments:
“We are thrilled to bring the ACXS online platform into Customer Start’s portfolio of training resources. This acquisition allows us to expand our reach, helping businesses across the world develop the CX skills they need to thrive. A great customer experience isn’t just about satisfaction, it’s about building long-term success, increasing job opportunities, and fundamentally improving the lives of both customers and staff. With ACXS, we can now offer this exceptional ‘learn-do’ programme to professionals looking to advance their careers and to companies striving to become truly customer-centric.”

Richard Godfrey, Co-Founder of Customer Start, added: “A great experience is at the heart of every successful business. With ACXS online, we’re making CX expertise more accessible, equipping anyone with a customer-centric role with the knowledge they need to drive meaningful change in their organisation. The impact goes beyond just business growth, it creates jobs, fosters innovation, and ultimately makes businesses more resilient in increasingly demanding markets.”

GS Verde Law supported the move by advising Customer Start on the exclusive rights acquisition to ACXS Online, a globally recognised customer experience training platform. Their involvement facilitated the seamless integration of ACXS’s certification programme into Customer Start’s offerings, enabling the Welsh consultancy to expand its global reach, enhance its CX training portfolio, and position itself as a leader in international customer experience excellence.

This acquisition for the exclusive online rights, solidifies Customer Start’s standing as a global authority in customer experience training and consultancy. By uniting vision, expertise, and innovation, the combined force of Customer Start and ACXS will empower a new generation of customer champions—one course, one career, and one conversation at a time.

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